What Digital Marketing Products Can You Use To Generate "Website Traffic" For Your Business

One of the most common questions we have heard as a digital marketing agency is,"How can I drive more traffic to my website?"

This question is in every entrepreneur's mind. If you want to grow your website, online store, or blog, you need traffic. Generating more visitors is vital if you're going to boost sales and increase brand awareness. It's crucial to have multiple sources of traffic and not rely only on one. We'll show you several strategies that you can start using right now to optimize your website performance, so keep reading. Are you ready? Let's begin!

Website Traffic
Website traffic is how many people visit a website. The primary goal of increasing visitors is to have the chance to reach more prospects and convert them into paying customers. But it's essential to understand that not all traffic is equal. You need high-quality web traffic. Visitors who are highly qualified leads are more likely to buy your products or services. Remember this while we discover multiple digital marketing products to increase traffic to your site.

Four Digital Marketing Products To Generate More Website Traffic

1. Find Relevant Keywords

It's essential to optimize your website by finding and focusing on relevant keywords. Keywords are ideas that establish what your site's content is about. In simple words, keywords are those words or phrases that people enter into search engines. Keywords are crucial to improve search engine optimization (SEO). They're the link between what people are browsing for and the content you're giving to fulfill that need. We suggest focusing on one or two primary keywords. Remember to find and use relevant keywords to drive organic traffic to your site from the search engine result pages (SERPs).

This type of traffic is high quality and one of the best to convert prospects into customers. There are multiple SEO tools like Keywords Everywhere, Keywordtool.io, and Ubersuggest to help you find appropriate keywords. If you're starting your website, we recommend looking for keywords with low competition and a monthly search volume of under 10,000. Once you rank higher on browsers, you can create content that focuses on more competitive keywords.

2. Paid Advertising

Paid advertising, also known as pay-per-click, is one of the fastest ways to drive traffic to your side. It's a type of advertising where ads are published to search engines and social media platforms. When a person clicks on the ad, it's sent to the advertiser site. Paid advertising might be challenging, and it can be expensive, mainly if you're targeting high-value search engine terms, but it allows you to reach a broader target audience. Please note that pay-per-click is a terrific tool to generate new leads and boost sales if done right. However, it's crucial to comprehend how it works to see a positive ROI.

The most popular advertising networks are:

  • Google
  • Facebook and Instagram
  • Bing
  • LinkedIn

  • Keep in mind that the click-through rate depends mainly on how relevant your ad is. On social media platforms, the most successful ads are those that implement curiosity.

    3. Social Media

    Social media platforms are a brilliant way for businesses to connect with their target audiences. These platforms help increase brand awareness, boost sales, and grow businesses. They're perfect for finding and connecting with prospects and customers.

    If you're looking to boost traffic to your website through social media, you need to follow these hacks:
  • Optimize your social media profile by including relevant keywords and contact information. Don't forget to fill in all the profile details.
  • Interact with your target audience consistently. Avoid ignoring your audience; instead, keep them engaged.
  • Make sure to post every day to develop a terrific social media marketing strategy. We recommend different posting frequencies for each platform. Follow this guideline:
  • Twitter: 15 tweets daily
  • Facebook: one daily post
  • Instagram: one or two posts daily
  • Create shareable content like memes, videos, and images.
  • Maintain a publishing schedule.
  • Do interactive activities to engage with your audience. Some ideas include running quizzes, polls, and contests.

  • 4. Produce Podcasts

    A podcast is an efficient way to interact with people and encourage them to visit your site. Creating a terrific user experience results in more brand awareness and generates more leads. These days it's imperative to have a podcast as it can help you reach new customers. Podcasting is a new digital marketing product, and it's crucial to make a plan for better results. Make sure each episode reinforces your brand's strengths and provides relevant content for your target audience.

    Bottom Line

    These digital marketing products will drive traffic to your website. It's crucial to find the most relevant traffic you can find and to use multiple sources. Remember, it's a wise idea to combine free and paid traffic. We recommend not to use more than three sources at once. Using too many can get you frustrated and overwhelmed, making you want to give up. If you don't know where to start, contact us, we can help you generate more website traffic.