Content Marketing: Why It’s Better To Hire RDM
Content marketing done well can dramatically improve your business. From higher quality leads to cohesive branding and messaging, the impact of quality content marketing can be felt across your organization. However, if you are relying on your existing team to manage your content marketing efforts, you could be missing major opportunities.
Professional content marketing experts or teams may seem like expensive investments, but they can actually save you big time in the long run. Instead of wasting time and money half-way executing your content marketing goals, you can get a slam dunk every time. Keep reading to learn why it’s better to hire a pro when it comes to content marketing.
Low quality content is quickly weeded out by Google’s algorithm. Duplicate content, keyword stuffing, and fluff content can seriously damage your search rankings and the integrity of your brand. If you or your team members are not trained and experienced content producers, your business will suffer.
Quality content consists of well-written pieces created for your target audience. Whether you are solving a problem, answering a question, or sharing important information, your purpose and message should be clear. For most businesses, consistently publishing unique and quality content is a burden. But, it’s a burden that can be alleviated by a professional content marketer.
In addition to quality content, your content must be consistent. It is not effective to post blogs sporadically, develop one eBook per year, or send email campaigns at random. Maintaining a consistent content marketing schedule can be very taxing, and it is easy for other responsibilities or tasks to get in the way. By hiring a professional content marketer, you will always have consistent content when you need it.
Consistent content sets your business apart as credible, building trust with your audience. You can also train your audience to adhere to your publishing schedule, expecting new content on a regular basis and visiting your website to view the latest piece. Consistency is a major factor when it comes to search engine rankings as well. If you cannot dedicate hours each week to content creation, a content marketing pro is a must-have.
Higher Conversion Rates
Blog articles encourage 61% of internet users in the US to purchase a product or service. A solid content marketing strategy can answer the important questions about your business and what you have to offer. Today, customers expect instant results and quick answers. If they cannot find what they are searching for in a timely manner, they will move on to a competitor’s website and leave you behind.
Better Lead Quality
Content marketing doesn’t just provide your business with more leads. It provides better quality leads. In fact, more than 70% of companies utilizing content marketing found that their efforts lead to better quality leads. Content marketing can quickly help identify your most engaged customers and provide insight into who is most likely to convert.
Cohesive Content & Branding
Maintaining the same voice and branding across all published content is no easy feat. Content created in a rush or without clear goals is unlikely to adhere to your brand messaging. While different types of content have different styles, like a blog versus a Facebook post, your brand identity should remain cohesive.
A cohesive content marketing strategy will prevent customers from becoming confused and help them learn more about your business. The consistency of messaging can increase brand awareness and instill trust in your audience. Professional content creators understand how to incorporate the same language and branding into all published pieces for a cohesive result.
Strategic & Effective Content
Effective content marketing is a combination of art and science. A skilled content creator understands how to balance the creative art of content with marketing analytics to produce strategic and compelling messages. If you do not completely understand the blend of art and science that goes into content marketing, your efforts could be missing the mark.
Content marketers are also able to objectively create and edit content. Business leaders or long-time employees may find themselves too close to the brand or the topic. Without an objective eye, it can be difficult to determine the quality and potential of content pieces.
Save Time & Money
Hiring a professional content creator can actually save you time and money. When compared to the costs of hiring a salaried employee, working with a consultant or consulting team is significantly less. Your costs are determined upfront, and you do not have to pay your consultant for benefits, paid leave, or other hiring costs. A professional content marketer can also free up your time to focus on what you do best, instead of spinning your wheels with content creation.